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ASA is the essential resource to cultivate leadership, advance knowledge, and strengthen the skills of those who work with, and on behalf of, older adults.

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The LGBT Consumer: A Growing Market Segment
posted 05.18.2011
This article is brought to you by the Editorial Board of ASA’s LGBT Aging Issues Network (LAIN) By Barbara Howard Professionals are often surprised about the convergence of the for-profit world and aging services, and are even more astounded when businesses focus on the LGBT segment in particular. Why? The LGBT consumer represents a growing market segment that remains relatively underserv...

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