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The LGBT Consumer: A Growing Market Segment
posted 05.18.2011
This article is brought to you by the Editorial Board of ASA’s LGBT Aging Issues Network (LAIN) By Barbara Howard Professionals are often surprised about the convergence of the for-profit world and aging services, and are even more astounded when businesses focus on the LGBT segment in particular. Why? The LGBT consumer represents a growing market segment that remains relatively underserv...

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