Introduction

It is important not to undervalue the process of preparing your organization and your community to develop health promotion campaigns and programs. It is as crucial to success as patiently creating the conditions for individual behavior change as described in the previous chapter.

Organizing successful health promotion campaigns relies on involving community partners in

• Sharing time, expertise and resources
• Bringing health messages to older people in many community settings

Community collaborations are an essential part of health promotion program development, as they increase the stability and longevity of programs and activities.

This chapter provides an overview of successful program preparation and planning. Each section provides sample formats, forms and promotion materials as convenient, time-saving tools.

Table of Contents

Introduction
First Steps: Organizing Community Consortia
Next Steps: Implementing Community Consortium Efforts
Implement the Plan: Getting to Work
Potential Problems and Solutions
Consortium-Building Tools

Preparing for Your Program

Introduction
Steps in Planning a Presentation
Coordinating the Program
Coordinating a Screening
Developing a Local Community Services Referral List
Publicizing the Program
Presenting the Workshop
Program Evaluations
Screening Evaluations

Program Presentations

Introduction
Distribution of Materials
Opening Welcome
Presentation
Discussion Following Presentation
Closure
Evaluations