Introduction

• Public service announcements (PSAs)
• Mentions in news programs
• Entertainment programming
• "Magazine" and interview shows (including radio audience call–ins)
• Live remote broadcasts
• Editorials (television, radio, newspapers, magazines)
• Health and political columns in newspapers and magazines
• Internet pages and links

Each format offers a particular advantage, and each may reach a different audience mix. As you plan and implement your health promotion campaign or activities, incorporate a variety of formats and media channels, always choosing those most likely to reach your target audiences.

Table of Contents

Advantages and Disadvantages of Various Types of Media

Ensuring Good Media Coverage

Working With Local Publications for Older Adults

Getting the Best from Rural Media Sources

Using the Internet