Ensuring Good Media Coverage

Good media coverage contributes to effective promotion efforts. Understanding the whys and hows of media relations will smooth the way to working with editors and reporters and can help ensure good media coverage in all settings.

Step 1. Give a local slant to your story and communicate early with local media personnel

Step 2. Prepare fact sheets

Step 3. Have a spokesperson available at any hour

Step 4. Make sure your media relations are proactive

Step 5. Identify media spokespersons for your organization

Step 6. Develop and maintain media lists

Step 7. Track your progress by monitoring and measuring the media coverage