Step 1. What? Content and Format
What are some format options for program presentations? What formats might lend themselves best to this content?
What formats have been successful for other programs and how can those be adapted to provide information about medications?
What resources do you have to advertise and produce this program or campaign?
Step 2. Where? Determining the Location
What safe and comfortable space near convenient transportation or parking can you use for your program?
Step 3. Who? Identifying and Recruiting a Presenter
What groups or individuals in the community have expertise and interest in the content?
Are your speakers appropriate for culturally diverse populations?
Is your speaker familiar with community resources?
Step 4. How? Publicizing the Program
Using word of mouth
Pitching the program in newsletters
Contacting the local media
Distributing flyers
Step 5. How? Coordinating the Program
Developing an action plan and timeline
Designing handouts
Determining what local resources are available
Step 6. How Well? Evaluation and Follow-up
How do you know you were successful?
Did you meet your projection for number of attendees?
Did the program gain adequate exposure?
Was the program effective in achieving your goals?
Did the program's cost in time and resources provide enough benefit to satisfy the community, funders and your organization?