Conducting a Focus Group

Coordinating a focus group can be tricky, since it is not always easy to schedule a time when six to twelve people can get together. However, your efforts will be rewarded with rich data and insight.

Focus groups typically last one to two hours and involve three key phases:^18,19

¹⁸  Israel, G.D. (June 2003) "Using Focus Group Interviews for Evaluating Extension Programs." University of Florida, Institute of Food and Agriculture Sciences. Available at UF/IFAS on the World Wide Web: http://edis.ifas.ufl.edu/PD036.

¹⁹ Gibbs, A. (1997) "Social Research Update: Focus Groups." University of Surrey, Department of Sociology, Guildford, England. Available on the World Wide Web: www.soc.surrey.ac.uk/sru/SRU19.html.