Search
Login
ASA is the essential resource to cultivate leadership, advance knowledge, and strengthen the skills of those who work with, and on behalf of, older adults.

Text Resize

Business & Aging

Membership Directory

Find ASA members in your area or who share your interest area. Enter a name or click on the magnifying glass to start your search.
 

Business

The consumer marketplace for aging is a booming one, what with the baby boomer cohort turning age 65 at a rapid clip. But Business & Aging at ASA means something more: We analyze and advise on retirement trends, ageism in marketing and workforce issues. How long should we work and will there be enough of a caregiving workforce to take care of us as we age? You’ll find thoughts on these questions, as well as perspectives on smart retirement planning, the complexities of long-term-care insurance  and recareering and many other such transitions in later life. The business of aging is our business, so check in here for the latest information and news. 

Recommended

Online Learning: ASA members have free access to all web seminars. 

Business Forum on Aging: The Business Forum on Aging (BFA) is dedicated to hosting dialogues, web seminars and programs focused on business and the broader aging landscape.

ASA Videos
Transforming Retirement: Timing, Roles, Funding, Challenges, Opportunities and a New Purpose

Featuring: Ken Dychtwald, Phd, President and CEO Age Wave
Introductions by Msgr. Charles J. Fahey, MSW, Marie Ward Doty Professor of Aging Studies, Emeritus, Fordham University and Program Officer, Milbank Memorial Fund; and Louis Colbert, MSW, Chair, American Society on Aging

 

The BrandScience Process for Refreshing an Aging-related Organization

posted 03.14.2018

By Steve McGraw and 
Duane Knapp

When most people think of a brand refresh for their organization, the conversation all too often focuses on a new logo or advertising theme or tag line. While these communication tactics may be important they should be the result of a well thought out strategy for an organizations brand. A new slogan or logo is not a strategy.
 

General Sessions

The New Wave of Population Health Management:

CBOs in the Forefront

Tuesday, April 24, 2018

Start : 10:00 AM Pacific
End : 11:00 AM Pacific

Part of the Aging and Disability Business Institute Series—a Collaboration of n4a and ASA

Watch on Vimeo for free

Includes complimentary CEUs*

Thursday, February 22, 2018

Start : 10:00 AM Pacific
End : 11:00 AM Pacific

Presented by ASA’s Business Forum on Aging (BFA) 

ASA Members: Register now for FREE

Not a Member? Join ASA or register for this event for $49

Includes complimentary CEUs*

Wednesday, February 28, 2018

Start : 10:00 AM Pacific
End : 11:00 AM Pacific

Part of the Aging and Disability Business Institute Series—a Collaboration of n4a and ASA

Click here to view on Vimeo for free.

Includes complimentary CEUs*

What’s Next Boomer Business Summit

The 2020 View: Your Blueprint for the Longevity Economy 

Wednesday, March 28 | 9:00 AM–6:00 PM

Presented by Mary Furlong and Associates

Wednesday, November 29, 2017

Start : 10:00 AM Pacific
End : 11:00 AM Pacific

Part of the Aging and Disability Business Institute Series—a Collaboration of n4a and ASA.

Click here to view on Vimeo for free.

View the slides here

Don’t Let Marketers Tell You How to Age in Place

posted 09.07.2017

By Stacy Canan

We often hear that older Americans want to “age in place.” Aging in place means living at home in the community, rather than in an institutional setting, like a nursing facility. This is the choice most people want to make even if they need services and supports to do so.

Multidisciplinary Team Approach and the Educated Consumer

posted 07.27.2017

By Judy Rough

Multidisciplinary care is an integrated team approach to healthcare. The evaluation of treatment options and treatment planning are collaborative processes involving medical and allied healthcare professionals in concertation with the patient and the patient's family.

Healthcare consistently uses this method. Using a multidisciplinary team approach when professionals are working with older adults and their families has significant advantages on the consumer side as well as the professional side.

Stay Connected

Follow American Society on Aging on Facebook   Follow American Society on Aging on LinkedIn   Follow American Society on Aging on Twitter   Subscribe eNewsletter   

Events

ASA Chicagoland Roundtable - Dementia Friendly America: Forging New Roles for All of Us Event Details
Second Annual Brain Fitness Forum Event Details
2018 NASW National Conference Event Details

Jobs