ASA is the essential resource to cultivate leadership, advance knowledge, and strengthen the skills of those who work with, and on behalf of, older adults.

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Business & Aging

Membership Directory

Find ASA members in your area or who share your interest area. Enter a name or click on the magnifying glass to start your search.


The consumer marketplace for aging is a booming one, what with the baby boomer cohort turning age 65 at a rapid clip. But Business & Aging at ASA means something more: We analyze and advise on retirement trends, ageism in marketing and workforce issues. How long should we work and will there be enough of a caregiving workforce to take care of us as we age? You’ll find thoughts on these questions, as well as perspectives on smart retirement planning, the complexities of long-term-care insurance  and recareering and many other such transitions in later life. The business of aging is our business, so check in here for the latest information and news. 


Online Learning: ASA members have free access to all web seminars. 

Business Forum on Aging: The Business Forum on Aging (BFA) is dedicated to hosting dialogues, web seminars and programs focused on business and the broader aging landscape.

ASA Videos
Transforming Retirement: Timing, Roles, Funding, Challenges, Opportunities and a New Purpose

Featuring: Ken Dychtwald, Phd, President and CEO Age Wave
Introductions by Msgr. Charles J. Fahey, MSW, Marie Ward Doty Professor of Aging Studies, Emeritus, Fordham University and Program Officer, Milbank Memorial Fund; and Louis Colbert, MSW, Chair, American Society on Aging


ASA Awards: 2010 Winners

Hall of Fame Award

Employment and Earnings among 50+ People of Color

posted 08.16.2011

The Urban Institute released a report recently on the employment picture for older workers from communities of color. According to their news release, the report includes details such as the following:

Technology for Aging-in-Place: What It Means to You

Event Date: 
09.22.2011 10:00 AM - 11:00 AM
Time Zone: 
(GMT-08:00) Pacific Time
Short Description: 

This web seminar will provide an overview of new gadgets and gizmos and give you some ideas for how they might transform the way you do business

Full Description: 

The buzz around ‘virtual-care’ technologies to support aging-in-place has never been stronger. This web seminar will provide a brief overview of these new gadgets and gizmos — and give you some ideas for how they might transform the way your organization does business.

Participants in this web seminar will:

  • Receive an overview of the aging-in-place technology landscape
  • Understand the models of care these technologies support
  • Get a preview of what’s looming on the technology horizon
  • Learn the potential impact of these technological developments on an organization

Preventing Alzheimer’s by 2020

posted 06.23.2011
This article is brought to you by the Editorial Board of ASA’s Healthcare & Aging Network (HAN) By Zaven Khachaturian, Ph.D. The Campaign toPrevent Alzheimer’s Disease by 2020 (PAD2020)is an alliance dedicated to reducing the prevalence of Alzheimer’s disease and other brain disorders that affect memory, movement, and mood by 50%—within the decade, and across the...

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Registration for Aging in America 2012 Opens

Event Date: 
10.13.2011 (All day)
Time Zone: 
(GMT-10:00) Hawaii
Short Description: 

Registration opens for the 2012 Aging in America Conference to be held in Washington DC

Full Description: 

Aging in America, the 2012 Annual Conference of the American Society on Aging takes place March 28–April 1 in Washington, DC. The ASA Conference, with more than 3,000 attendees, is recognized as a showcase for programs and projects that can be replicated, a forum for policy discussion and advocacy, and a prime source of information on new research findings in aging. It is the largest gathering of a diverse, multidisciplinary community of professionals from the fields of aging, healthcare and education, along with business leaders from across the United States.

Caring for an Aging America in the Twenty-First Century

posted 06.09.2011

Editor's Note: This article is taken from the Winter 2010–2011 issue of ASA's quarterly journal, Generations, and is an overview of both the contents of the issue and the topic that it addresses, “Building an Eldercare Workforce.” ASA members receive Generations as a membership benefit; non-members may purchase subscriptions or single copies of issues at our online storeFull digital access to current and back issues of Gene

Order Generations   |   Subscribe to Generations

Web Seminars

Online Education on Aging Issues at Your Fingertips

ASA Members enjoy free access to all of our web seminars and, thanks to generous funding and support from our sponsors, we are able to offer many web seminars at no charge to non-members as well! ASA Member-only webinars are indicated with the  icon. Other sponsored webinars and webinar series have their own icons.

Top 10 Tech Trends Reflect Mixed Results in 2010

posted 06.02.2011
This article is brought to you by the Editorial Board of ASA’s Business Forum on Aging (BFA) by Laurie Orlov As an analyst who focuses on how technology changes aging, I began the year by identifying tech trends that would influence aging-related product capability in 2010. The following developments have already taken place with regard to my Top 10 Tech Trends: 1. Location-Aware Tech ...

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