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ASA is the essential resource to cultivate leadership, advance knowledge, and strengthen the skills of those who work with, and on behalf of, older adults.

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Making Senior-Friendly Websites: Challenges and Best Practices

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Thursday, July 14, 2016

Start : 10:00 AM Pacific
End : 11:00 AM Pacific

Presented by ASA’s Network on Environments, Services and Technology (NEST) 

ASA Members: Register now for FREE

Not a Member? Join ASA or Register for this event for $99

Includes complimentary CEUs

This webinar is based on a workshop that was presented at the 2016 Aging in America Conference.

Most senior service organizations want to provide a senior-friendly website. Yet few have an in-depth understanding of web usability issues for older adults. Few organizations understand the impact of a sub-optimal web experience on the elders they serve or on their business activities. In this web seminar, we will share insights based on our experience developing web technology for seniors and senior service organizations. We will discuss market research on website usability challenges facing older adults. We will enumerate techniques and tools organizations can use to make their websites more usable for seniors. 

Participants in this web seminar will be able to:

  • Understand the key usability issues for seniors on the web;
  • Discuss techniques and technology for creating more senior-friendly websites; and,
  • Understand how the to measure the impacts of more senior-friendly websites.

Presenters:

Marc Zablatsky is a vice president and general manager at Ai Squared, the makers of ZoomText, and a low vision technology specialist for more than 25 years.
David Young leads marketing for Sitecues at Ai Squared, which is a solution that makes websites easier for people with diverse abilities to see, hear and use. 

 

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