Integrating Advocacy into Executive Leadership
October 14 @ 10:00 am - 11:00 am PDT
$35 – $45
Date & Time:
Tuesday, October 14, 2025
1–2 PM Eastern | 10–11 AM Pacific
Format:
Live Workshop
Available On Demand (October 16, 2025–October 14, 2026)
Price:
ASA Member Rate: $35*
Non-member Rate: $45*
Certificates & Credits:
Continuing Education credits are not available for this course. We will offer a Certificate of Attendance.
A yearly ASA membership is $275 for individuals and $100 for retired professionals & students. ASA also offers Organizational Membership. Learn more about membership here.
*This course is non-refundable.
Description:
Advocacy isn’t a side project—it’s a leadership strategy. This session is designed for executive leaders looking to embed advocacy into the core of their nonprofit’s mission and operations. Participants will learn how to frame advocacy messaging that aligns with organizational values, resonates with stakeholders, and drives impact. The session also will explore practical models for structuring internal advocacy capacity—whether through dedicated staff, cross-functional teams, or strategic partnerships—that mobilize networks, engage policymakers, and remain compliant with legal guidelines. Real-world case studies from aging services organizations will demonstrate how effective advocacy can elevate visibility, influence policy, and strengthen mission outcomes.
Learning Objectives:
- Attendees will learn to articulate the strategic value of advocacy as a core leadership function that advances a company’s mission, strengthens impact, and positions the organization as a policy influencer.
- Attendees will learn to design messaging frameworks and engagement strategies that align advocacy efforts with organizational values, resonate with stakeholders, and maintain legal compliance.
- Attendees will learn to evaluate and apply organizational models for building advocacy capacity, including staffing structures, cross-functional collaboration, and partnerships that support sustained policy engagement.
On Aging Institute Faculty:
Holly M. Davis is a nonprofit and public policy leader with extensive experience in advocacy, strategic program development, and philanthropic leadership. With a strong background in civic engagement and coalition-building, she has guided organizations in crafting effective programs, advancing policy initiatives, and fostering leadership in diverse sectors. As vice president of External Relations at Indiana Philanthropy Alliance, Davis designed and facilitated the Mutz Philanthropic Leadership Institute, a premier leadership development program engaging cross-sector speakers and policy experts. She directed programming for CASE@Campus, tailoring professional development training for higher education institutions, led the PAC and government affairs for homebuilders associations in Seattle and Austin, and has served as the executive director of the nonprofits Center for Women and Democracy, Indiana Leadership Forum, and Richard G. Lugar Excellence in Public Service Series.
Who should attend this session:
- Leaders in aging services and health-related nonprofits where public policy significantly impacts mission outcomes.
- Senior leadership teams responsible for aligning programs, communications, and policy efforts with organizational goals.
- Board members and trustees who play a role in shaping the organization’s strategic direction and public voice.
- Emerging executive leaders preparing to take on C-suite or board-level roles and expand their understanding of advocacy as a leadership tool.