Age-inclusive imagery in advertising and marketing helps to reframe the way that we all think about aging. This guide, created in partnership with Shutterstock, will help you in selecting and creating more age-inclusive content in your own promotional materials. We have also created a curated image and video library of age-inclusive content for you to use in your work. View the library here.
To celebrate this, all our members will receive 20% off at Shutterstock, so you will have access to a more diverse portfolio to use in your marketing efforts. Use code ASA20 when you register.
ASA has produced a toolkit with 10 tips to help those in the aging field ask for donations for their causes and the communities they serve. This toolkit provides actionable advice to help you craft stories that appeal to donors, while avoiding ageist stereotypes. Ultimately, this guide will help you create compelling fundraising appeals that center around hope and possibilities.