Toolkits & Resources
ASA’s Toolkits & Resources are designed to support professionals in aging with practical, ready-to-use guides and educational materials.
ASA Age-Friendly Communication Guide
Our Age-Friendly Communication Guide offers clear, practical tips to help you communicate about aging in respectful, accurate, and inclusive ways. It highlights common ageist assumptions and provides easy alternatives so your language and imagery reflect the dignity and diversity of people of all ages.
Age-Inclusive Imagery Guide
Created in partnership with Shutterstock
Age-inclusive imagery in advertising and marketing helps to reframe the way that we all think about aging. This guide will help you in selecting and creating more age-inclusive content in your own promotional materials. We have also created a curated image and video library of age-inclusive content for you to use in your work.
Fundraising in Aging Toolkit
ASA has produced a toolkit with 10 tips to help those in the aging field ask for donations for their causes and the communities they serve. This toolkit provides actionable advice to help you craft stories that appeal to donors, while avoiding ageist stereotypes. Ultimately, this guide will help you create compelling fundraising appeals that center around hope and possibilities.
Planning an Inclusive Car March
This toolkit is designed to help you plan a caravan roll through local communities as a safe and accessible way to organize a protest for everyone, including people who aren’t able to or don’t feel safe joining marches or protests on foot.
Skills Across Generations: The Realities of Younger and Older Workers
Did you know that 85% of young adults and 82% of older adults support government funding for skills training? This rare cross-generational consensus highlights broad recognition of how skills training prepares people for economic opportunity. Skills Across Generations: The Realities of Younger and Older Workers is a new fact sheet published by the National Skills Coalition—and co-released with the On Aging Institute and Young Invincibles—that explains why skills training is crucial for addressing the needs of a multigenerational workforce and for driving economic mobility for both younger and older workers.
