Ageism Awareness Day is an opportunity to draw attention to the impact of ageism in our society and how we can reframe aging in our communities. On October 9, join ASA and others across the country in taking action to challenge age bias and promote age-inclusion.
Here are our top priorities for Ageism Awareness Day:
- Encourage more people to take a public stand on ageism
- Encourage new communities & organizations to recognize Ageism Awareness Day
- Flood the internet and media with pro-age related content!
Resources and toolkits for the Ageism Awareness Day 2025 campaign will be available later this summer.
What is ageism?
Ageism refers to stereotypes (how we think), prejudice (how we feel), and discrimination (how we act) toward others or ourselves based on age. It negatively impacts our health and well-being, our financial security, and the economy. It exists in many forms, influencing everything from personal interactions to public policy, and impacts us at every age.
The good news is that we can do something about it, and we begin by spreading the word on Ageism Awareness Day.
Help us plan Ageism Awareness Day 2025
ASA is currently planning this year’s Ageism Awareness Day and we want to hear from you! What resources, support, or tools would help you engage your community and elevate the message? Share your feedback so we can better support your efforts to raise awareness and drive change.
Facts about ageism:
Explore Resources from the Ageism Awareness Day 2024 Campaign
Explore how individuals and organizations marked the occasion last year—and get inspired to take part in 2025.
These materials have been produced in collaboration with ASA’s Ageism & Culture Advisory Council.
ASA’s Ageism & Culture Advisory Council focuses on ageism awareness initiatives, which is one of ASA’s strategic priorities. This volunteer-led organization has developed these tools to combat ageism in our communities and reframe how we talk about aging and older people in a society where ageism is pervasive.
We rely on input and support from all ASA members! Please email agepositive@asaging.org with any questions.