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ASA is the essential resource to cultivate leadership, advance knowledge, and strengthen the skills of those who work with, and on behalf of, older adults.

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Business & Aging

Membership Directory

Find ASA members in your area or who share your interest area. Enter a name or click on the magnifying glass to start your search.
 

Business

The consumer marketplace for aging is a booming one, what with the baby boomer cohort turning age 65 at a rapid clip. But Business & Aging at ASA means something more: We analyze and advise on retirement trends, ageism in marketing and workforce issues. How long should we work and will there be enough of a caregiving workforce to take care of us as we age? You’ll find thoughts on these questions, as well as perspectives on smart retirement planning, the complexities of long-term-care insurance  and recareering and many other such transitions in later life. The business of aging is our business, so check in here for the latest information and news. 

Recommended

Online Learning: ASA members have free access to all web seminars. 

Business Forum on Aging: The Business Forum on Aging (BFA) is dedicated to hosting dialogues, web seminars and programs focused on business and the broader aging landscape.

ASA Videos
Transforming Retirement: Timing, Roles, Funding, Challenges, Opportunities and a New Purpose

Featuring: Ken Dychtwald, Phd, President and CEO Age Wave
Introductions by Msgr. Charles J. Fahey, MSW, Marie Ward Doty Professor of Aging Studies, Emeritus, Fordham University and Program Officer, Milbank Memorial Fund; and Louis Colbert, MSW, Chair, American Society on Aging

 

Broke, But Not Broken: Baby Boomers & Their Not-So-Golden Years

posted 04.09.2018

By Elizabeth White

I know you, I know you,” he says, this man I have never seen before. “Aren’t you that woman who’s …” and his voice trails off. I can see he’s searching for just the right word. “Who’s broke,” I say, holding his gaze. His face lights up. “That’s it, that’s right,” he says,” heartily shaking my hand. “I saw you on TV.”
 

Subscribe to Aging Today


We Can't Wait.

posted 03.29.2018

By Ty Johnson

Wednesday’s General Session, titled “Ending Senior Poverty: Why We Can’t Wait,” included both a pointed call to action from ASA Chair Bob Blancato and a major announcement from Public Policy Chair Bill Benson, but AARP Foundation President Lisa Marsh Ryerson was the one who got everyone out of their seats.

She told a spellbound crowd exactly why #WeCantWait, and the Twitter storm that followed led at least one editor in Lower Manhattan to contact ASA to find out what all the fuss was about.

Wednesday, April 25, 2018

Start : 10:00 AM Pacific
End : 11:00 AM Pacific

Sponsored by The National Reverse Mortgage Lenders Association

Register now for FREE

Includes complimentary CEUs*

 

The BrandScience Process for Refreshing an Aging-related Organization

posted 03.14.2018

By Steve McGraw and 
Duane Knapp

When most people think of a brand refresh for their organization, the conversation all too often focuses on a new logo or advertising theme or tag line. While these communication tactics may be important they should be the result of a well thought out strategy for an organizations brand. A new slogan or logo is not a strategy.
 

General Sessions

The New Wave of Population Health Management:

CBOs in the Forefront

Tuesday, April 24, 2018

Start : 10:00 AM Pacific
End : 11:00 AM Pacific

Part of the Aging and Disability Business Institute Series—a Collaboration of n4a and ASA

Watch on Vimeo for free

Includes complimentary CEUs*

Thursday, February 22, 2018

Start : 10:00 AM Pacific
End : 11:00 AM Pacific

Presented by ASA’s Business Forum on Aging (BFA) 

ASA Members: Register now for FREE

Not a Member? Join ASA or register for this event for $49

Includes complimentary CEUs*

Wednesday, February 28, 2018

Start : 10:00 AM Pacific
End : 11:00 AM Pacific

Part of the Aging and Disability Business Institute Series—a Collaboration of n4a and ASA

Click here to view on Vimeo for free.

Includes complimentary CEUs*

What’s Next Boomer Business Summit

The 2020 View: Your Blueprint for the Longevity Economy 

Wednesday, March 28 | 9:00 AM–6:00 PM

Presented by Mary Furlong and Associates

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Events

Embracing the Journey: End of Life Resource Fair Event Details

Jobs