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Sponsorship

About On Aging 2023
Sponsor On Aging 2023
Exhibit at On Aging 2023

ASA is committed to working with partners who want to share opportunities, ideas and innovation with our members and subscribers. Sponsorships and donations are a 100% tax deductible contribution to ASA, a 501(c)3 organization and give you access to the professionals in aging that will promote your brand and thought leadership.

 

All our programming is built to accomplish 3 goals:

1. Reach and engage with new and diverse audiences around the conversation of what aging should and could look like.

2. Create a central knowledge base that provides resources to our members. Leaders in aging

3. Provide thoughtful opportunities to connect and learn from each other.

 

Sponsor ASA programming such as:

 

ASA Studios

Podcasts & Webcasts

Visions of an Aging Society

ASA Live

 

 

 

DEI Efforts

ASA RISE

Age-Friendly Workforce Development

DEI Education and Resources

 

Sponsorship Benefits

 

About Our Members & Stakeholders

 

Sponsor Generations

 

Generations leads by offering rich content through which we look at today’s most important topics and issues through an AGE-INCLUSIVE lens.

 

Virtual Generations Forums

 

ASA’s Generations Forums are virtual, interactive, multiday deep dives into topics important to our members and society. Held twice times per year, Generations Forums offer the ability to learn, network and take action through a series of curated live and on-demand events over the course of one week.

 

Your Generations Forum sponsorship includes:

• The opportunity to actively participate in our Generations Forum.

• Logo on the Generations Forum and Partners pages.

• Developmental support from ASA’s Thought Leadership Team.

• Marketing and promotion of each program.

• Operational, logistical and technical support.

 

Select the Generations Forums sponsorship package that works best for you:

$60,000: Be a name sponsor for the entire Generations Forum with live session. This will allow you to help develop and participate in one day’s live programming planned by ASA 

$25,000: Be a name sponsor for the entire Generations Forum with pre-recorded content. You will have the opportunity to pre-record a session that will be offered on-demand throughout the week. Up to 3 hours of program consultation with ASA’s Thought Leadership Team

$10,000: Sponsor a day of the Generations Forum. You will have the opportunity to pre-record a session that will be offered on-demand one day of the program. Up to 2 hours of program consultation with ASA’s Thought Leadership Team

 

 

Upcoming Generations Forums Topics

December 2022: Mental Health & Aging

Mental Health & Aging will highlight elements of current systems of mental and behavioral care, challenges to mental health equity, and innovations to support mental health across the lifecourse.

 

September 2023:  Caregiving in 2023

Caring in 2023 will elevate critical issues in all types of care work provided by millions of people through an equity lens, highlighting innovations to support our care economy."

 

 

Generations Publications

 

ASA promotes thought leadership in aging across our three digital publications: Generations Journal, Generations Today and Generations Now.

 

Your Generations Publications sponsorship includes 

• The opportunity to produce written articles or multi-media content.

• Your logo on Generations and Partners pages.

• Developmental support from ASA’s Thought Leadership Team.

• Marketing and promotion of each program.

• Operational, logistical and technical support.

 

Select the Generations Publications sponsorship package that works best for you:

$25,000 per Generations Journal Publication: Guest-edit a Generations Journal including up to 10 articles or multi-media concepts that will be released to our full membership. Receive Brand amplification and one ASA Live interview during the release of your specific Generations Journal Release.

$25,000 per year: Visions of an Aging Society: Curate an exhibit of multimedia content aligned around our Generations Journals.

$20,000 per year: Annual Platform Sponsor (limited to 3/year): Share your thought leadership through content you produce up to 12 times/year.

$7,200 per year: Quarterly sponsored article in Generations Now.

$1,800: Sponsored article in Generations Now.

 

 

Upcoming Generations Journal Topics

Fall 2023: Death and Dying

Winter 2022/2023: Sexuality and Aging

Spring 2023: Dementia and Living Well

Summer 2023: Solo Aging

Fall 2023: How We Talk About Aging

Winter 2023: Envisioning Health Equity

 

Upcoming Generations Today Topics

September/October 2022: Long COVID

November/December 2022: A Creative Take on Aging

January/February 2023: Societal Threats to Health and Well-being

March/April 2023: A Focus on Voting

 

Sponsor ASA Studios

 

ASA Studios provides viewers and listeners dynamic multi-media access to learnings in aging, moving the needle to promote equity and access.

 

Podcasts & Webcasts

 

Sponsor one of ASA's podcasts and webcasts. Choose the podcast that best suits you or customize your own new podcast or webcast with ASA. On average, our podcast and webcast episodes are viewed 550 times.

 

Your ASA Podcasts & Webcasts sponsorship includes: 

• Your logo on ASA Studios and Partners pages.

• Up to 10 hours of program consultation with ASA’s Thought Leadership Team.

• Introduction to each episode by one of ASA’s Thought Leaders.

• Marketing and promotion of each program.

• Operational, logistical and technical support.

 

Select the Podcasts & Webcasts sponsorship package that works best for you:

$35,000: 6 episode series of weekly episodes

$60,000: 12 episode series of weekly episodes

 

 

Visions of an Aging Society

 

Visions of an Aging Society are virtual exhibits aligned with our Generations Journal Topics. We encourage sponsors to think creatively about how to engage viewers in new ways that will attract diverse audiences to these important topics, as you envision how you can make clear statements, create call to actions and drive interest to your brand and mission. These are hosted on our Generations Site, receiving 14,000+ visitors per month.

 

Your Visions of an Aging Society sponsorship includes: 

• Your logo on ASA Studios and Partners pages.

• Up to 10 hours of program consultation with ASA’s Thought Leadership Team.

• Marketing and promotion of each exhibit.

• Operational, logistical and technical support.

 

$25,000 per exhibit

 

 

ASA Live

 

ASA Lives are a short-form interview series on emerging topics in aging that stream live to ASA’s social media channels, receiving approximately 1,000 views every month.

 

Your ASA Live sponsorship includes:

• Multi-media content you can share on social media.

• Inclusion in the events calendar.

• Marketing and promotion of each program.

• Operational, logistical and technical support.

 

Select the ASA Live sponsorship package that works best for you: 

$12,000: 4 ASA Live programs per year complemented by a sponsored Generations article

$8,000: 4 ASA Live programs per year

 

Sponsor Diversity, Equity and Inclusion Efforts

 

ASA is committed to offering resources and education in Diversity, Equity and Inclusion according to our principles, as we work to drive age-inclusion in that effort.

 

ASA RISE

 

ASA RISE is a leadership development program to foster BIPOC leaders in aging. This program combines learning, networking and hands-on work to develop a new generation of professionals working with and on behalf of older adults.

 

Your ASA RISE sponsorship includes: 

• Your logo on the ASA RISE and Partners pages.

• Ability to meet with the ASA RISE Fellows once per 20-week session.

• Invitation to meet with ASA RISE Fellows at On Aging 2023.

• Attendance at the ASA RISE Fellows Graduation Event at On Aging 2023.

• Operational, logistical and technical support.

 

Select the ASA RISE sponsorship package that works best for you:

$100,000: Sponsor the ASA RISE Allyship Program

This unique opportunity is limited to one per cohort. Your sponsorship enables ASA to develop a launching pad for the next generation of aging leadership that will lead to improved well-being across an increasingly diverse aging population by creating a BIPOC leadership pool that improves policies and programs at the local, state and national levels.

$45,000: Sponsor the Mentorship Program

This sponsorship allows ASA to provide 12 weeks of mentorship to every ASA RISE Fellow.  This portion of the program is designed to ensure fellows remain on track, are able to share their experiences, to provide career advice and counsel, and ultimately to help expand their network.

$25,000: Sponsor the 11 week Learning Modules

We know that you share our vision to achieve more equity in aging. Your sponsorship provides ASA with the support necessary to develop and teach this curriculum, which is designed to build a national, cross-industry network of leaders that continue to deepen and innovate thought leadership and service delivery to older adults.

 

 

Become an On Aging Certified Age-Friendly Employer

 

ASA is committed to support our members as workforce shortages are impacting all sectors. As a certified Age-Friendly Employer, ASA offers you access to the fastest growing population in our country. Together, we will work towards supporting a growing workforce, while also giving you access to all of our students and emerging professionals, who are looking for the perfect job opportunity.

 

Your On Aging Certified Age-Friendly Employer sponsorship includes: 

• Your logo on ASA’s Age-Friendly Employer Job Board and Partners pages.

• Your organization’s job board will be prominently featured on our job board.

• A digital badge that you can use in promotion of your job openings.

• Invitation to meet with ASA RISE Fellows at On Aging 2023.

• Attendance at the ASA RISE Fellows Graduation Event at On Aging 2023.

• Operational, logistical and technical support.

 

On Aging Certified Age-Friendly Employer sponsorhip details:

$15,000: Recruit employees who are knowledgeable and educated in aging to better build your age strategy, providing you with a strong on ROI, while also reaching the fastest growing population of potential employees, people 55 and older. Should you choose to exhibit at On Aging 2023, you will be recognized as an Age-Friendly Employer to promote your open job opportunities.

 

ASA’s Diversity, Equity and Inclusion Resource Library

 

As we all work to invest in diversity, equity and inclusion in our work, ASA is leading the efforts to ensure that this is includes age-inclusivity. Aging cuts across all ethnicities, races, sexual identities and religions and socio economic experiences. That is why ASA is investing in the development of a virtual library of resources that will be free and open to the public, offering a space for conversations, shared content and cutting edge best practices to be shared openly.

 

Your Diversity, Equity and Inclusion Resource Library sponsorship includes: 

• Your logo on the Diversity, Equity and Inclusion Resource Library and Partners pages.

• Access to share your thought leadership in the area of diversity, equity and inclusion.

• Attendance at the ASA RISE Fellows Graduation Event at On Aging 2023.

 

Select the Diversity, Equity and Inclusion Resource Library sponsorship package that works best for you:

$35,000: Does your diversity, equity and inclusion thought leadership belong in ASA’s DEI Resource Library? Add it to our Sponsored Content Section of the DEI Resource Library. Please note that all content produced for this page must be approved by ASA’s Programming and Thought Leadership Team and meet our DEI Principles.

$10,000: Promote our shared values in this area by showcasing your brand’s logo on the library. ASA will provide you with a link to the virtual library so you can promote your contribution to diversity, equity and inclusion.

 

Sponsor On Aging Programs

 

On Aging provides members access to the latest trends and learnings in aging to support better lives for older adults in America. You can support ASA's year-round On Aging programs or support our annual On Aging conference.

 

On Aging Institute & Webinars

 

Your On Aging Institute sponsorship includes: 

• Your logo on the On Aging Institute and Partners pages.

• Marketing and promotion of the content produced.

• Operational, logistical and technical support.

 

Select the content you wish to produce for ASA's On Aging Institute & Webinars from the list below:

  • Starting at $45,000: Toolkits & Research Opportunities 
    ASA’s On Aging Institute brings together top researchers, policymakers and practitioners to create collaborative solutions that can be taught and replicated across the country.

  • $10,000–$25,000: Co-Branded Social Media Campaigns
    ASA will partner with you to develop strategic social media initiatives to highlight and amplify your thought leadership reaching ASA’s 83,000+ social media followers who work in the aging field. Ex. 5-slide IG carousel, IG stories campaign… Partner with ASA’s Aging Experts and Gerontologists and expert Communications team to promote your work and thought leadership to our 83,000+ social media followers who work in this field.

  • $25,000–$46,000: Webinars
    ASA webinars are hour-long educational web seminars that offer Continuing Education Units (CEUs) from approved accreditors to attendees.

    Choose from 3 packages:

    $46,000: 12 webinars per year
    $30,000: 6 webinars per year
    $25,000: 4 webinars per year

    ASA provides:
    1) A personalized webpage on the ASA webinar site featuring your webinars.
    2) Webinar registration, hosting and technical support via GoToWebcast.
    3) Inclusion in the ASA events calendar.
    4) Complimentary CEUs for all attendees. ASA will submit your content to accrediting organizations for approval. We cannot guarantee approval.
    5) Webinar summary reports 5 business days and 60 calendar days after each webinar. Reports do not include attendee contact information. You may purchase access to this for an additional $1,500/webinar.

    Live webinars are attended by 500 people, on average

  • $5,000–$15,000: On Aging Regional Roundtables in Philadelphia, Florida, Chicago and Indigenous Tribal Lands
    Virtual bi-monthly regional roundtable meetings focusing on a variety of topics curated by local regional members, marketed and promoted by ASA. Complimented by 1 in person meeting at On Aging each year. This sponsorship directly goes to providing the resources necessary to support aging at truly localized levels.

    Your On Aging Regionals sponsorship includes:
    1) Your logo on the Communities Platform and Partners pages.
    2) Acknowledgement on all marketing materials and at in-person event.
    3) Operational, logistical and technical support.

 

 

On Aging 2023 Conference

 

On Aging is ASA’s annual national conference, the largest multidisciplinary conference on aging in the United States. On Aging 2023 will be held in Atlanta, GA, March 27–30. Our conference typically attracts approximately 3,000 attendees each year.

Click this link to learn more about sponsoring On Aging 2023.

Advertise with ASA

Leverage ASA’s reach to over 150,000 individuals with ASA advertising.

 

$10,000

5 ad placements in ASA News (140,000 subscribers).

$5,500

Advertise in Generations Smartbrief (29% open rate). Includes an above the fold ad in 8 issues of Generations SmartBrief. 4 will be before On Aging 2023 and 4 will be after On Aging 2023.

 

$2,500

1 week ad in ASA News or on a LeverAGE episode.

 

$1,500 per month 

Advertise on ASA's Generations publications platform.