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Ageism Awareness Day

Ageism Awareness Day Oct. 9, 2024

 

Ageism refers to stereotypes (how we think), prejudice (how we feel), and discrimination (how we act) toward others or ourselves based on age. It negatively impacts our health and well-being, our financial security, and the economy. It exists in many forms, influencing everything from personal interactions to public policy, and impacts us at every age.

The good news is that we can do something about it, and we begin by spreading the word on Ageism Awareness Day Oct. 9, 2024.

 

Get Involved in Ageism Awareness

Ageism Awareness Day is an opportunity to draw attention to the impact of ageism in our society and how we can reframe aging in our communities.

It takes us all working together to #EndAgeism.

 

Here are the top priorities for 2024

  • Encourage more people to take a public stand on ageism
  • Encourage new communities & organizations to recognize Ageism Awareness Day
  • Flood the internet and media with pro-age related content!

 

According to the World Health Organization, 1 in 2 people worldwide are ageist against older people.
People with more positive self-perceptions of aging live 7.5 years longer than those with less positive perceptions.
Ageism is estimated to cost billions annually in the U.S. from age discrimination and unnecessary healthcare costs.

Here's how to get involved

We need as many people as possible to spread the word on their social media platforms before, during and after Ageism Awareness Day.

Choose what works for you​

  • Spread awareness of Ageism Awareness Day to your email lists and social media networks. Use our Social Media & Email Toolkit for inspiration and sample posts.
  • Share facts about ageism that are relevant to your audience. Follow ASA as we post facts, or for inspiration, read our fact sheet.
  • Share stories to shed light on ways we can be more age-inclusive in our lives and careers. Amplify your impact by reaching out to influencers.
  • Reach out to local media, and government officials using our press release template and sample proclamation.
  • Looking for other ideas?

 

On October 9th, take action!

  • Be a role model for aging by having meaningful conversations about age to help spark change and combat age stereotypes.
  • Share your Ageism Awareness Day activities with your network, including events you held before Ageism Awareness Day, so ASA and others can spread the news.
  • Be active on social media and like, comment and share posts about Ageism Awareness Day.
  • Make sure to tag @asaging and use the hashtags: #AgeismAwarenessDay and #TalkAboutAgeism so others can find you!

 

After Ageism Awareness Day, continue to #TalkAboutAgeism  

Let’s keep the momentum going! Please use the hashtag #TalkAboutAgeism all year to bring attention to ageism in our society.

 

Upcoming Events on Ageism

 

 

 

Ending Ageism Together
Wednesday, Oct. 9
1–2 PM Eastern | 10–11 AM Pacific
Free for ASA members ($150 for non-members)

Register Now

Partner Resources

Explore The National Center to Reframe Aging’s resources for Ageism Awareness Day:

Quick Start Guide—Starting with Why?

Frame of Mind Video Series

Election Ageism Guide

The National Center to Reframe Aging is also hosting an Ageism Awareness Day webinar on Oct. 2! Register here.

Tell us how you are supporting Ageism Awareness Day!

Ageism Awareness Day
Action Tracker

These materials have been produced in collaboration with ASA's Ageism & Culture Advisory Council.

ASA’s Ageism & Culture Advisory Council focuses on ageism awareness initiatives, which is one of ASA’s strategic priorities. This volunteer-led organization has developed these tools to combat ageism in our communities and reframe how we talk about aging and older people in a society where ageism is pervasive.

We rely on input and support from all ASA members! Please email agepositive@asaging.org with any questions.