One of the most widespread and socially accepted forms of prejudice—ageism—is defined by the World Health Organization as “the stereotypes (how we think), prejudice (how we feel) and discrimination (how we act) towards others or oneself based on age.” ASA is committed to combating ageism and driving age inclusion.

Check out the following ways we are actively working to promote age inclusion and advocate against ageism.

Our Ageism & Culture Advisory Council Will Advocate on Ageism Awareness Day

Ageism Awareness Day will take place on October 7. Ageism Awareness Day is an opportunity for ASA members to draw attention to the existence and impact of ageism in our society and how we can reframe aging in our communities.

Members interested in participating will receive tools to help them advocate on this day and suggestions for ways to reach wider audiences with their advocacy efforts. Toolkit coming soon!

Age-Inclusive Imagery with Shutterstock

ASA has partnered with Shutterstock to promote more age-inclusive imagery in marketing and advertising. Together, we are working to promote more inclusive images that will reframe how the world sees older adults. This resource was designed to be available and to support everyone across industries and sectors.

Click here to explore a curated collection of age-inclusive content on Shutterstock that showcases the aging experience across a broad range of settings, relationships, identities, abilities and lifestyles. You can use these images and videos to display authentic portrayals of growing older and help dispel negative stereotypes of aging.

Advocacy at ASA

Learn more about ASA’s work to combat ageism through our advocacy efforts.

Age-Inclusive Stories in the Legacy Interviews

The Legacy Interviews allows us to learn from our past as we plan for a more age-inclusive future. Featuring in-depth conversations with diverse pathfinders who have spent decades in the fields of aging, health and social services and hosted by Ken Dychtwald, the Legacy Interviews are now available as a 12-part webcast, a 12-part podcast, a newly released book and a 60-minute documentary airing nationally on public television beginning October 2022.

Check out the Legacy Interviews.

Member-Led Content

Our members are experts in their fields and are the best people to teach others about how to combat ageism and drive forward age inclusion. Do you have an idea for a Generations article or a Members Only Event promoting age inclusion? If so, pitch us.

Pitch a Generations article or a Members Only Event.

Your Organization Belongs at ASA

Your organizational membership allows for all of your employees to learn more about what it means to be age inclusive. We know that we cannot effect change without your participation.

Explore Organizational Membership options here.